Publisher Onboarding Guide

Everything you need to know to become a POPS.GG publisher and start monetizing your traffic. Complete guide from registration to first payment.

5-Step Onboarding Process

Follow these steps to get your account approved and start earning

1

Business Registration

Create your account and verify your business

1-2 business days
  • Register with valid business email address
  • Provide company registration documents
  • Verify company details (name, registration number, address)
  • Designate authorized account representatives
  • Complete KYC/AML verification process
2

Website Submission

Submit your website(s) for review and approval

2-3 business days
  • Add website URLs to your account
  • Provide website ownership verification (DNS or file upload)
  • Submit traffic statistics and analytics access
  • Describe traffic sources and audience demographics
  • Confirm compliance with content policies
3

Compliance Review

Our team reviews your business and website

2-5 business days
  • Business verification and background check
  • Website content and quality assessment
  • Traffic source validation
  • Anti-fraud screening
  • Terms of Service compliance verification
4

Integration Setup

Connect your traffic to the feeds issued to your account

1-2 hours
  • Receive your feed IDs and auth token in your publisher panel
  • Confirm which feed types your traffic is approved for
  • Configure the feed URL in your ad server or rotator
  • Pass real end-user IP, user agent and referring URL in the macros
  • Send test volume and verify the requests are recorded
5

Go Live & Optimize

Start earning and optimize performance

Ongoing
  • Monitor initial traffic and earnings in dashboard
  • Review performance metrics and statistics
  • Optimize ad placements based on data
  • Access weekly payment reports
  • Contact account manager for optimization tips

Publisher Requirements

Review these requirements before applying to ensure a smooth approval process

Mandatory Requirements

  • Registered business entity with valid documentation
  • Minimum 10,000 unique daily visitors from quality sources
  • Website must be live and fully functional
  • Original content with proper copyright compliance
  • English or major language website content
  • No illegal, fraudulent, or harmful content
  • Legitimate traffic sources (no bots or incentivized traffic)
  • Compliance with GDPR, CCPA, and data protection laws

Recommended (Not Required)

  • Established domain (6+ months old preferred)
  • Strong engagement metrics (low bounce rate, good session duration)
  • Mobile-responsive website design
  • SSL certificate installed (HTTPS)
  • Clear privacy policy and terms of service
  • Active social media presence
  • Professional website design and user experience
  • Regular content updates and maintenance

Prohibited Content & Activities

The following content types and activities are strictly prohibited and will result in immediate account termination:

Illegal content or activities
Child exploitation material (zero tolerance)
Pirated or copyright-infringing content
Malware, viruses, or harmful software
Fraudulent schemes or scams
Hate speech or discriminatory content
Excessive graphic violence or gore
Content violating privacy or data protection laws
Spam or misleading content
Unauthorized use of trademarks or brands

Integration Tutorial

Simple code integration - no technical expertise required

Basic Integration Code

Integration is a feed request, not a script you paste into a page. After approval you are issued a numeric feed ID and an auth token per traffic type in your publisher panel, and you call the feed endpoint from your own ad server or rotator:

# POPS.GG publisher feed request
# YOUR_FEED_ID and YOUR_AUTH are issued to you in your publisher panel
# after approval - one feed per traffic type. They are never published here.

http://xml.pops.gg/search?format=json
  &feed=YOUR_FEED_ID
  &auth=YOUR_AUTH
  &subid={subid}
  &query={query}
  &user_ip={user_ip}
  &ua={ua}
  &url={url}
  &count={count}

Step 1: Get Your Credentials

Log in at login.pops.gg to collect the feed IDs and auth token issued to your account. You get a separate feed ID for each traffic type you have been approved for. If you cannot see them, ask your account manager — never take feed credentials from anyone else.

Step 2: Add the Code

Configure the feed URL in your ad server or rotator, substituting your feed ID and auth token. The {user_ip}, {ua} and {url} macros must carry the real end-user values — sending your own server's IP or user agent will fail traffic quality checks and earn nothing.

Step 3: Test & Verify

Send a small volume through the feed and confirm you are receiving responses. An HTTP 204 with an empty body means the request was accepted but had no fill for those parameters — that is a valid response, not an error. Check your dashboard to confirm the requests are being recorded against your account before scaling up.

Step 4: Go Live

Once testing is complete and tracking is verified, your account will be activated for live traffic. Start earning immediately with real visitors.

Payment Information

Transparent payment terms and reliable weekly payouts

Payment Schedule

Weekly payments every Friday for the previous week's earnings (Monday-Sunday).

Minimum Payout

$100 USD. Earnings below this threshold roll over to the next payment period.

Payment Methods

Bank transfer (SEPA/SWIFT) to registered business account. Payments in USD or GBP.

Payment Timeline

Payments processed within 3-5 business days after weekly payment date.

Tax Compliance

Publishers responsible for all applicable taxes. Tax documentation required for compliance.

Note: All payments are made to registered business bank accounts only. Account name must match the registered company name. We do not support consumer payment methods or cryptocurrency payments.

Ready to Get Started?

Join thousands of publishers monetizing their traffic with POPS.GG