Privacy Policy

Last updated: September 3, 2026

This Privacy Policy describes how CASH.BH LTD (Company Number: 14298863), trading as pops.gg, collects, uses, and protects your personal information when you use our website and services. We are committed to protecting your privacy and complying with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR).

Information We Collect

We collect information that you provide directly to us when you register for an account, use our services, or contact us. This includes:

• Contact Information: Name, email address, company name
• Account Credentials: Username and encrypted password
• Business Information: Website URLs, company details for verification
• Payment Information: Billing details processed through secure payment providers
• Communications: Messages sent through our contact forms and support channels

We also automatically collect certain technical information when you visit our website:

• Usage Data: Pages visited, time spent, click patterns
• Device Information: Browser type, operating system, device identifiers
• Log Data: IP addresses, access times, referring URLs
• Cookies: Small data files stored on your device (see our Cookie Policy)

We do not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health data, or financial information beyond what is necessary for payment processing.

How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our Services
• Process transactions and send related information
• Send technical notices, updates, security alerts, and support messages
• Respond to your comments, questions, and requests
• Monitor and analyze trends, usage, and activities
• Detect, investigate and prevent fraudulent transactions and other illegal activities
• Personalize and improve the Services

Sharing of Information

We may share information about you as follows:

• With vendors, consultants, and other service providers who need access to such information to carry out work on our behalf
• In response to a request for information if we believe disclosure is in accordance with applicable law
• If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property, and safety of Pops.gg or others
• In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company
• Between and among Pops.gg and our current and future parents, affiliates, subsidiaries, and other companies under common control and ownership
• With your consent or at your direction

Data Retention

We store the information we collect about you for as long as is necessary for the purpose(s) for which we originally collected it. We may retain certain information for legitimate business purposes or as required by law. Typical retention periods include:

• Account Data: Retained while your account is active and for up to 7 years after closure for legal and tax purposes
• Transaction Records: Retained for 7 years in compliance with UK financial regulations
• Marketing Communications: Retained until you unsubscribe or request deletion
• Technical Logs: Typically retained for 90 days for security and troubleshooting purposes

Your Rights under UK GDPR

You have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data (subject to legal obligations)
• Right to Restrict Processing: Request limitation of how we use your data
• Right to Data Portability: Receive your data in a structured, commonly used format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent for data processing at any time

To exercise any of these rights, please contact us at info@pops.gg. We will respond to your request within 30 days.

Third-Party Services

We may use third-party service providers to help us operate our business and provide our services. These providers have access to your personal information only to perform specific tasks on our behalf and are obligated not to disclose or use it for other purposes. Third-party services we use include:

Our servers and some of these providers are located outside the UK (including the United States); international transfers rely on the UK IDTA/Addendum or adequacy decisions where applicable.

• Cloudflare: Content delivery and security services
• Google Analytics: Website analytics and traffic analysis
• Google Ads: Conversion measurement, consent-gated
• Payment Processors: Secure payment processing (they handle payment details directly)
• Email Service Providers: Transactional and marketing email delivery
• Cloud Hosting: Infrastructure and data storage services

Changes to this Privacy Policy

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, may provide you with additional notice.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

Email: info@pops.gg

Alternative Contact: Support@pops.gg

Telegram: @ADX_GG