GDPR, CCPA, and Beyond: Privacy Compliance Guide for Advertisers
Published April 10, 2025 by Elena Rodriguez • Category: Legal & Compliance • 11 min read
Stay compliant with the latest privacy regulations with our comprehensive guide for digital advertisers and publishers.
Key Privacy Regulations Affecting Digital Advertising
GDPR (General Data Protection Regulation)
Enacted in 2018, the GDPR affects any business handling the data of EU residents. Key requirements include obtaining explicit consent before collecting personal data, providing users with the right to access and erase their data, implementing appropriate security measures, and reporting data breaches within 72 hours.
CCPA and CPRA (California)
These California laws give consumers rights regarding their personal information, including the right to know what data is collected, the right to delete it, and the right to opt-out of the sale of personal information.
Global Privacy Developments
Similar regulations have been enacted in Brazil (LGPD), India (PDPB), Canada, and Australia, creating a complex global patchwork of privacy requirements.
Compliance Best Practices
- Conduct a comprehensive data audit
- Implement a Consent Management Platform (CMP)
- Update privacy policies with clear language
- Prepare for a cookieless future with contextual targeting
- Schedule regular compliance reviews
At Pops.gg, we maintain the highest standards of privacy compliance across all jurisdictions.