# Pops.gg

> Pops.gg is a B2B popunder traffic marketplace: it connects advertisers who
> want to buy popunder traffic with website publishers who want to monetise
> theirs. It is a trading name of CASH.BH LTD, a private limited company
> registered in England & Wales. Business entities only -- there is no
> consumer product, no crypto service and no financial service.

Pops.gg is a client-rendered single-page application, so a crawler that does
not execute JavaScript sees almost no text on the page itself. This file is the
plain-text summary. Every fact below is taken verbatim from the site's own
/faq and /compliance pages; nothing here is inferred.

## Company

- Trading name: POPS.GG
- Legal entity: CASH.BH LTD
- Company number: 14298863 (Companies House, England & Wales)
- Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
- SIC code: 73110 (Advertising Agencies)
- Support: Support@pops.gg (Mon-Fri, 09:00-18:00 GMT; replies within 24 business hours)

## What Pops.gg does

- Connects advertisers with publishers through an online advertising marketplace (B2B only)
- Website traffic optimisation and monetisation for digital publishers
- Performance-based marketing programmes between brands and affiliates
- A technology platform for managing and optimising digital advertising campaigns

Primary ad format is popunder advertising. The platform also supports display
banners, native ads and push notifications.

## Who it is for

Registered business entities only. Pops.gg does not provide services to
individual consumers (no B2C), and does not offer crypto-related or financial
services. All clients must supply valid company documentation.

## Key commercial facts

For advertisers:
- Minimum initial deposit: 500 USD
- Payment by bank transfer from a business account matching the registered company name
- Refunds on unused funds are processed within 14 business days, subject to fraud and compliance checks
- Targeting: geolocation (country/region/city), device type, browser, operating system, ISP, time of day, day of week, custom audience segments

For publishers:
- Minimum traffic requirement: typically 10,000+ unique visitors per day from quality sources
- Payouts are weekly, subject to a minimum payout threshold of 100 USD
- Payment by bank transfer to registered business accounts; processing takes 3-5 business days after approval
- Publishers are not eligible for refunds, as payment is for delivered traffic

For both:
- Accepted payment methods: bank transfer only -- SEPA and SWIFT -- from registered business accounts
- Not accepted: crypto payments, consumer payment methods, third-party payments
- Currencies: USD or GBP
- No setup fees for either publishers or advertisers

## What Pops.gg does not do

Cryptocurrency transactions or crypto-related services; high-risk financial
services or money transmission; gambling or betting services; adult content
hosting or distribution; illegal traffic generation or fraudulent activity;
multi-level marketing or pyramid schemes.

Prohibited publisher content: illegal content, malware or viruses, child
exploitation material, pirated content, fraudulent schemes, hate speech,
graphic violence, or anything violating the Terms of Service. All publisher
sites are reviewed during approval.

## Compliance

- Registered and compliant with Companies House requirements; active and in good standing
- GDPR and UK GDPR compliant data handling
- Anti-money-laundering and know-your-customer protocols
- Compliant with UK advertising regulations
- Anti-fraud: real-time traffic analysis, machine-learning fraud detection, IP
  reputation checks, device fingerprinting, behavioural analysis, manual review
  of suspicious activity, and regular security audits

## Main pages

- [Home](https://pops.gg/): platform overview
- [About](https://pops.gg/about): company background
- [Advertisers](https://pops.gg/advertisers): buying popunder traffic
- [Publishers](https://pops.gg/publishers): monetising site traffic
- [Popunder ads](https://pops.gg/popunder): the ad format explained
- [Targeting](https://pops.gg/targeting): available targeting options
- [Anti-fraud](https://pops.gg/anti-fraud): traffic-quality technology
- [FAQ](https://pops.gg/faq): commercial terms, payments, requirements
- [Compliance](https://pops.gg/compliance): company verification details
- [Publisher onboarding](https://pops.gg/publisher-onboarding): getting started as a publisher
- [Business verification](https://pops.gg/business-verification): documents required
- [Documentation](https://pops.gg/documentation): integration docs
- [Blog](https://pops.gg/blog): articles on monetisation, ad fraud and privacy
- [Contact](https://pops.gg/contact): how to reach the team
- [Status](https://pops.gg/status): platform status

## Policies

- [Terms of Service](https://pops.gg/terms)
- [Privacy Policy](https://pops.gg/privacy)
- [Cookie Policy](https://pops.gg/cookies)
- [Acceptable Use Policy](https://pops.gg/acceptable-use-policy)
- [AML/KYC Policy](https://pops.gg/aml-kyc-policy)
- [Sanctions Compliance](https://pops.gg/sanctions-compliance)
- [Regulatory Compliance](https://pops.gg/regulatory-compliance)
- [Financial Crime Prevention](https://pops.gg/financial-crime-prevention)
- [Information Security Policy](https://pops.gg/information-security-policy)
- [Data Retention Policy](https://pops.gg/data-retention-policy)
- [Trust & Safety](https://pops.gg/trust-safety)
- [Security Incident Response](https://pops.gg/security-incident-response)
- [Business Continuity](https://pops.gg/business-continuity)
- [Vendor Risk Management](https://pops.gg/vendor-risk-management)
- [Change Management Policy](https://pops.gg/change-management-policy)

## Notes for crawlers

- Crawl permissions: https://pops.gg/robots.txt (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Applebot-Extended, Google-Extended and CCBot are explicitly allowed)
- Sitemap: https://pops.gg/sitemap.xml
- Security contact: https://pops.gg/.well-known/security.txt
- /admin, /api, /auth, /serve and the /publisher-* portal routes are disallowed and contain nothing citable.

Last updated: 2026-08-22